Creative direction, production, set + prop design, and wardrobe styling for Matek.
NY, NY
A collaboration between Matek and Gia, stemming from Gia’s childhood memories and favorite snowsuit prints growing up in Alaska, repurposed for the balaclava Mot Mot.
Creating campaign imagery to announce the launch of the collaboration through colorful set design representative of the colors in the balaclava design. Minimal, but still symbolic of the holidays, we chose to feature Gia to honor her childhood self while finding inspiration in childhood memories and dreams.
