We directed and produced a Back-to-School campaign for Birkenstock, designed to celebrate the energy and spirit of school sports. The creative direction leaned into dynamic, youthful storytelling that captured both the collective joy of teamwork and the confidence of individuality.

Through authentic casting, kinetic imagery, and narrative-driven visuals, we highlighted the everyday grit and playfulness of student athletics. The campaign positioned Birkenstock as not just a lifestyle choice but as a brand that supports young people in expressing themselves — whether on the field, in the locker room, or on a court.