Creative Direction, Production, Casting, Location, Wardrobe, Set + Props, Photo Art Direction, Post Production Assets for Birkenstock USA Holiday campaign.
Birkenstock USA Holiday
Miami, Florida
Evergreen
Holiday
We reimagined holiday storytelling with a studio-based, yearbook-inspired shoot that captured Birkenstock’s playful side. Models were photographed in candid, character-driven moments — reading, studying, sipping tea, and goofing off — creating a sense of nostalgic fun with a modern twist.
The pared-back aesthetic kept the focus on personality, resulting in a campaign that felt fresh, timeless, and unmistakably Birkenstock.
