Creative direction, strategy, location scouting, creative team building, and full-scale production for Barcode x Jadakiss new flavor launch campaigns and activations.
Barcode “Bluekiss” Sports Hydration Water
New York, New York.
Celebrating the legendary rapper Jadakiss for the launch of his new Barcode sports hydration water flavor called “Bluekiss”.
Conceived around the themes of “Liquidity, Longevity, and Legacy” we wrote and shot a campaign inspired by Jadakiss’ authentic New York story. Filmed at the historic Rucker Park in Harlem, NY and Jadakiss’ lifelong music studio with The Lox, the launch featured photos, videos, wheatpastings, and activations throughout NYC.
From a legend, for the legends.
ACTIVATIONS
Custom ice sculptures at multiple locations throughout NYC
Who Decides War NYFW 24 installation/sponsorship
NYC wheatpaste campaign activations in multiple locations
Video campaign used in-arena at NBA games
SOCIAL
Strategy
Creative Direction
Capturing/Recapping
Gifting Packages
