Creative direction, strategy, location scouting, creative team building, and full-scale production for Barcode x Jadakiss new flavor launch campaigns and activations.
#bluekiss
NY, NY
Celebrating the legendary Jadakiss through a new flavor launch #bluekiss with plant-based sports hydration drink Barcode, through a photo and video campaign activated throughout NYC.
Conceived around “liquidity, longevity, legacy” voice-over written by us inspired by Jadakiss’ iconic story. Shot in historic Rucker Park in Harlem, NY, and Jadakiss’ lifelong music studio with The Lox.
From a legend, for the legends.
Activations
Custom ice sculptures at multiple locations throughout NYC
Who Decides War NYFW 24 installation/sponsorship
NYC wheatpaste campaign activations in multiple locations
Social
Strategy
Creative Direction
Capturing/Recapping
Gifting Packages
