Creative direction, production, set + prop design and fabrication for Eric Emanuel x adidas’ collection launch 2.

NY, NY

Given an opportunity to shoot on a dairy farm in upstate NY, we concept a story around staying home alone with a plethora of things to get into, with a slightly 70s feel to highlight the vintage feel of the EE collection.

We bring the story to life by carefully selecting and creating new props, while also fabricating three different sets to bring this campaign to fruition.

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Eric Emanuel x adidas 1

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Eric Emanuel x Reebok